FOR YOUR LISTENING PLEASURE

Pleasing x Loop Earplugs

When Harry Styles’ Pleasing and Loop Earplugs joined forces, the goal was to launch their co-branded earplugs not just as hearing protection, but as the ultimate, must-have concert accessory. We treated the product like high-fashion merch that live-music lovers would actually want to show off at a show or a night out. Alongside an art director and designer, I crafted creative and lines that blended both worlds into one unified voice without losing what makes either brand iconic.

Co-branding is always a tightrope walk, and our main hurdle was finding the exact sweet spot between Pleasing's whimsical charm and Loop’s human, functional tone. It took careful calibration to land on copy and creative that both brand teams loved.