Bumble Relaunch

Bumble decided to relaunch in 2024 with a new brand identity and refreshed tone of voice. So, I was tasked with re-writing hundreds (no seriously, hundreds) of our evergreen assets in the new tone of voice. Here are some of my faves…

Credits:

Head of Creative: Luke Crisell  | Copy Lead: Emily Ash Powell | Copy: Salwa Rogers | Design Director: James Hannaford | Designers: Misha Hunt, Hanna Norland