SLEEP THROUGH ANYTHING
Loop Earplugs

Loop needed a hard launch for their new premium sleep mask, positioning it as an essential lifestyle upgrade for pure, uninterrupted rest. The strategy was simple: prove that complete darkness and total comfort can help anyone sleep through the chaos of life. Working closely alongside an art director, I helped shape the creative concept ‘Sleep through anything’ and wrote the copy that translated technical specs into relatable, human benefits and make blackout sleep look irresistible.

Credits: Creative Director: Luke Crisell | Art Director: Laura Wesson | Creative Copywriter: Salwa Rogers | Design: RP Wormgoor | | Production: Francesca Ali Mirza