We reimagined Bumble’s approach to celebrating Black love through My Love is Black Love, a bold creative platform spotlighting the richness, nuance, and joy of modern Black dating.

With vibrant art direction and empowering copy, we crafted a distinct visual identity that broke from Bumble’s usual look, giving Black daters greater visibility, agency, and space to be fully themselves.

The campaign included the launch of Bumble Date Mapper, a microsite highlighting Black-owned and Black-led date spots across London, and culminated in a high-energy rollerskating singles night at Flipper’s London, brought to life with playful copy and striking event branding.

Credits

Design: Naomi Rowaiye, Mira Chelala,
James Shirley

Copy: Salwa Rogers, Emily Ash Powell

Motion: Andi Pirgolea