My Love is Black Love
We reimagined Bumble’s approach to celebrating Black love through My Love is Black Love, a bold creative platform spotlighting the richness, nuance, and joy of modern Black dating.
With vibrant art direction and empowering copy, we crafted a distinct visual identity that broke from Bumble’s usual look, giving Black daters greater visibility, agency, and space to be fully themselves.
The campaign included the launch of Bumble Date Mapper, a microsite highlighting Black-owned and Black-led date spots across London, and culminated in a high-energy rollerskating singles night at Flipper’s London, brought to life with playful copy and striking event branding.
Credits
Design: Naomi Rowaiye, Mira Chelala, James Shirley
Creative/Copy: Salwa Rogers, Emily Ash Powell
Motion: Andi Pirgolea
For US Black History Month, our focus was a little different…
LOVE LETTERS TO BLACK WOMEN
Bumble surveyed more than 1,000 U.S. respondents in June 2022 and found that 45% of Black or African American respondents shared that they would feel worthy of love if they were to see more representation of love in the Black community.
So, we launched our Love Letters To Black Women campaign with the aim of making Black Women feel seen, heard, celebrated and loved in the dating world.
Credits: Agency: WORTHI | Creative Director/Writer: Jesse Boykins | Talent: Keith Powers, Joey Bada$$ | Crew: Dominique Jackson, Edwin Torres, Cameron Hamilton, Ari’el Stachel, Prince Maynard | Creative Lead: Christina Hardy | Creative: Salwa Rogers, Eliane Foucher