Find Them On Bumble

We brought this campaign to life to show people that their next great connection might be closer than they think. Instead of leaving it up to fate, we encouraged people to take things into their own hands. With this global-but-hyper-local campaign we took over cities like New York, London, Toronto, Mexico City, and São Paulo, spotlighting real Bumble users and what makes dating in their city unique. We ditched the usual headlines and used direct quotes from our cast to keep things authentic, relatable, and local. Whether it was a city takeover or an IRL singles night, the message was simple: real people, and real vibes are real close.

Credits: Creative Director: Martin Sanchez | Creative Lead: Nicole Jahns | Design: Lily Bird, Ben Hunt, Emily James | Copy: Salwa Rogers, Stacey Carter, Marisa Dipre