Dates to your taste.

Fruitz, a French Gen Z dating app, was making its UK debut and wanted to turn heads, especially on London uni campuses. Their goal? Show students that Fruitz helps you match with people who want the same things as you, all through fun fruit symbols. They brought us on to create eye-catching OOH ads that both sparked curiosity and explained the fruity code. I helped shape the creative direction, writing all the campaign copy, from playful headlines to the cheeky tagline “Dates to your taste.”

Credits: Head of Creative: Luke Crisell | Creative Lead: Jenna Morrissey | Copy: Salwa Rogers | Creative: Amber Roberts | Design: Hanna Rice