Bumble x Barbie The Movie
I know right. I still can’t believe I got to work on this too. 5-year-old me would be SHOOK! *Screams in pink*
Memes.
As part of the collaboration we were given a bunch of clips and imagery from the movie. So obviously the first thing we had to do was create a whole bunch of memes for our social feeds.
More memes.
Yes, we made more memes. It’s not our fault Margot Robbie and Ryan Gosling gave us so much meme-able material to work with.
We also made some useful content too, though.
Our overarching campaign idea was to have the Barbies and Kens step into the real world and become dating coaches for the community on Bumble. We created content through this lens for both paid and organic socials and I was also responsible for CRM copy including push notifications, in app chats, emails and more. I basically became Barbie (and Ken) for a few weeks.
