Keep Doing You

This campaign helped Starbucks launch their 2022 Winter range with a bang. Instead of pushing hustle culture and tired "new year, new you" tropes, we flipped the script and celebrated doing less, not more. Think cheeky motivational quote parodies, vibrant visuals, and scroll-worthy social content that encouraged people to savour the small stuff—like a mid-morning coffee break just because.

Credits: Creative Director: Danielle Melia | Creative Lead: Gayatri Bhudia | Copy Lead: Florence Massey | Copy: Salwa Rogers | Design: Lucy Fuller