Call of Duty UK: Black Ops Cold War

For the launch of Black Ops Cold War, we went all-in on social. Serving up bite-sized, high-energy content that the community could jump on and share. Twitter was our main stage, knowing that’s where the core fanbase lived and breathed COD, so we kept the feed going with competitions, fun posts, and community callouts.

We also created some hyper-local content, teaming up with London’s No Signal Radio for a cultural spin and bringing Fila UK into the mix for a fun, stylish video collab. At the heart of it all was community, staying close to the fans, and keeping the hype for Black Ops Cold War alive.