BUMBLE: ORGANIC AND PAID SOCIAL

From writing full scripts for Ellie the Elephant in the Bumble x WNBA tease campaign to translating Kendrick Lamar lyrics into genuine dating advice for Instagram Stories, I helped shape Bumble’s organic and paid social footprint. Working side by side with art directors and video editors, I concepted and executed a wide range of scroll-stopping content, including storyboards, captions, conversation prompts for influencer videos, and quick-turn reactive posts. Here is a small selection of the assets that kept Bumble’s voice feeling fresh, funny, and unmistakably human