LOVE LETTERS TO BLACK WOMEN
Bumble surveyed more than 1,000 U.S. respondents in June 2022 and found that 45% of Black or African American respondents shared that they would feel worthy of love if they were to see more representation of love in the Black community.
So, we launched our Love Letters To Black Women campaign with the aim of making Black Women feel seen, heard, celebrated and loved in the dating world.
Credits: Agency: WORTHI | Creative Director/Writer: Jesse Boykins | Talent: Keith Powers, Joey Bada$$ | Crew: Dominique Jackson, Edwin Torres, Cameron Hamilton, Ari’el Stachel, Prince Maynard | Creative Lead: Christina Hardy | Creative: Salwa Rogers, Eliane Foucher