BuzzFeed x McDonald’s Friends Campaign

McDonald's wanted millennials hyped about a new Friends Meal. BuzzFeed wanted a brand partner. I wanted a great campaign. Spoiler: we all got what we wanted. I worked on the creative from first concepts to final delivery, and every gloriously messy bit in between.

Creative/Art Direction: Salwa Rogers, Creative Director: Chemmie Squier, Serina Gill, Producer: Tom Warner, Talent: Jeff Thurm, Saskia Marriott, Gaby Sanchez Videographer: William Keeler