Pack your bags, we’re off to find holiday romance.

Bumble wanted to position its app as a unique way to elevate your summer plans, through a summer holiday-inspired cultural campaign to boost the use of their Travel Mode feature. They purchased OOH billboard space on the London Underground and airports across the UK, and I came up with lots (and lots) of playful travel-themed headlines, as well as the call-to-action ‘Find them before you land with Travel Mode’.

Credits: Head of Creative: Luke Crisell | Copy: Salwa Rogers | Design: Hannah Rice